The full course will show you everything you need to know to create ads for list building and sales. I will show you the precise strategy that I have deployed to add 5,000 readers to my mailing list and increase the sales of one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from a modest budget for ads, you don’t need to buy anything else.

I GUARANTEE you can get this. I’ll show you a strategy that I am convinced will work for you.

And if it doesn't, I'll give you your money back.

self publishing formula modules


First, we will discuss WHY we should use Facebook to advertise our books.

self publishing formula modules

Facebook General Principles

We will learn how to use FACEBOOK'S POWER EDITOR, the interface that I recommend for creating our ads. We will examine it, in detail, with the benefit of a detailed screenflow as I explain what everything means.

Then, we will look at FACEBOOK'S AD STRUCTURE: How a campaign is put together, and how each component part interacts with each other.

self publishing formula modules

Using Facebook Ads to Build Your List

First of all, I’ll show you how I have used Facebook ads and the incredible success I have had in adding 5,000 NEW SUBSCRIBERS to my list.

You might be wondering why you should even have a list. I’ll show you how having one can solve two of the most intractable problems for writers – GETTING SALES AND GETTING REVIEWS.

Then, I’ll show you my three step system for converting those who are interested in my books into fully signed up subscribers. Hook, Line and Sinker – it's as simple as that.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE ADS to make sure that we know they are performing as we want them to perform and, if they're not, how to diagnose their weaknesses so that we can fix them.

Then, we’ll look at the precise sequence of AUTOMATED EMAILS that I send to new subscribers, how I deliver their free books and how I get them to buy from me once they have finished their samples. I’ll let you have precise swipe copy for that sequence so that you can use it yourself.

Finally, I’ll discuss HOW MUCH SUBSCRIBERS ARE WORTH to me (important so we can ensure that we are making a profit on the exercise), together with sensible strategies for ensuring that our mailing list is kept healthy. And we’ll close with a look at the survey results from when I quizzed 3,000 of my new Facebook subscribers to see how they found the experience of signing up – there is a lot of useful information there to help you optimise your own sign up process.

self publishing formula modules

Using Facebook Ads to Drive Sales

We’ll start by looking at the PURPOSE OF USING ADS in this way and the results that I have had.

Then, we’ll look more closely at how we can OPTIMISE OUR AMAZON PRODUCT PAGE to increase the numbers of sales that we make (useful for all your Amazon visitors, obviously).

We’ll look at AFFILIATE LINKS, and how we can use them and stay within the terms and conditions of the Amazon affiliate program.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE AD to make sure that we know it is performing as we want it to perform and, if it isn’t, how to diagnose its weaknesses so that we can fix it.

I spend a lot of time answering questions in a TROUBLESHOOTING session, before we go through another extensive selection of EXAMPLE ADS that are working like gangbusters for the authors who are using them.


Prefer Twitter to Facebook? Four hours of bonus content examining how to use Twitter Lead Ads to gather new readers at a cost that rivals other platforms. The bonus module will be delivered in late November 2015.