Welcome to Self-Publishing 101!
Congratulations on taking the first step toward a successful and profitable author career. By showing commitment to the business side of your writing, you have already given yourself a huge advantage over the vast majority of independent authors.
This page contains useful information and you may want to keep it close to hand while you are using the course. In fact, you should bookmark it now!
Where is the course?
The course can be found at: http://learn.selfpublishingformula.com/courses
You created your email and password at the time of enrollment. If you have forgotten either piece of information, you can use the ‘forgot password’ option or email us as the support email address (below).
How do I contact you?
We have a team of support staff located in different timezones all around the world so you shouldn’t have to wait too long for a response. We are also careful about how many students we onboard at any one time. However, in the days immediately after launch it is inevitable that we will see a spike in support requests. I promise we will be working hard to answer each one as quickly as possible.
Can I download the course videos?
All video sessions can now be downloaded for viewing off-line. Simply look for the download button at the base of the video frame.
Are there transcriptions of the course videos?
All sessions have been transcribed and you will find the PDFs available for download below each video. We use a reliable transcription service, but inevitably some inaccuracies may have crept in, please let us know if you spot any and we will correct them! Just email us: firstname.lastname@example.org.
COPYWRITING FOR FACEBOOK ADS - found under ‘Bonus’ in the course curriculum
A detailed session on writing killer copy for FB ads from Bryan Cohen.
EFFECTIVE AUTHOR NETWORKING – found under ‘Bonus’ in the course curriculum
A second bonus session from Bryan as he takes us through the benefits and practicalities of building a network of contacts to support our writing careers.
FORMATTING USING SCRIVENER – founder in the Tech Library under ‘Formatting’
Three sessions on using Scrivener to format your book (referred to as compiling in Scrivener). The sessions have been authored by Mat Morris, an expert on Scrivener.
Session 1 is the main meat, for both PC and Mac users, with a second session for Mac users only which focusses on some of the differences and finally, session 3 which is a round up from Mat.
Mat is the author of a comprehensive Scrivener course and we are currently discussing a further bonus for SPF students that would involve a significant discount should they wish to purchase it. More news will follow shortly.
You are now entitled to access a valuable collection of VIP bonuses that we have negotiated for you.
MEMBERSHIP OF THE EXCLUSIVE STUDENTS-ONLY SPF FACEBOOK GROUP, GENIUS.
As a paid-up student of Self-Publishing 101, you are entitled to join an exclusive Facebook community called SPF – GENIUS. This is a hugely valuable resource. You will be with other writers who are navigating the course at the same time as you. It is a place to share knowledge and information. Common problems and challenges will be addressed and this group should be your first port of call if you are having difficulty with any aspect of the course. Mark Dawson, James Blatch, John Dyer and the guest presenters in the course will be regular contributors. We encourage students to post their questions in this group rather than email us first so that we can share the answers with everyone.
To join the group, please follow this link and click on ‘Join’. After your course enrollment has been verified you will be approved for membership by one of our team.
Please note that we will not be able to verify that you are a paid student of the course if your Facebook name is different from the name you used to enrol in the course.
If this is you, please send an email with both names to email@example.com
MEMBERSHIP OF THE EXCLUSIVE STUDENTS-ONLY SPF INSTAFREEBIE FACEBOOK GROUP.
Here's another fantastic opportunity to be part of a vibrant Facebook community that will make the most of the marketing power of the book promotion specialists with plenty of tips, tactics and insight for authors.
To join the group, please go here: https://www.facebook.com/groups/SPFinstaFreebie/
Click on 'Join'. After your course enrollment has been verified you will be approved for membership by one of our team.
As with the Genius group, we will not be able to verify that you are a paid student of the course if your Facebook name is different from the name you used to enrol in the course. Drop us a line with both names to:
ADDITIONAL BONUS OFFERS:
FREE COURSE ACCESS TO 'THE PLOTTING WORKSHOP' (worth $49)
Created by author Shaunta Grimes, a course designed to help you plan your next novel. Head here, create an account at Shaunta’s Teachable School using the same email you use for SPF. You will then see that the $49 course enrolment fee for ‘The Plotting Workshop’ is $0. Click on the course icon to enrol.
DISCOUNTED MEMBERSHIP OF BOOK FUNNEL, THE POPULAR EBOOK DISTRIBUTION SERVICE
This discount is worth $25 and is available from January 15th until February 15th 2017. Go here to view plans and sign up.
AN ADDITIONAL MONTH OF ACCESS TO INSTAFREEBIE'S PREMIUM PLAN
1. To secure the $20 discount, go here:
2. Enter coupon code: mdawson
3. Click on Authors > Get Started or Create an Account > Select PLUS Free Trial
To use the coupon code, you will need to enter your card details. Once done this will automatically add an extra month to the 30-day free trial once it ends.
DISCOUNTED BOOK FORMATTING WITH POLGARUS STUDIOS
(as used by Mark Dawson!)
To secure your $25 discount, submit your manuscript for a book formatting quote here and include the rather enigmatic coupon code SPOTTED DOVES in the 'Any Special Requirements...' part of the form.
DISCOUNT ON DESIGN BY BOOKS COVERED
We have negotiated a valuable discount with the wonderfully talented Stuart Bache, who designs my own book covers. Stuart is offering a package which includes ebook, Facebook Ad Images and a 3D packshot for just £280 (about $340), the original price is £350 (about $425). When you're ready visit Stuart's page here and quote SPF1012017 for your exclusive discount.
Stuart's also offering SPF students 20% of his pre-made book cover designs, simply choose your cover and add the discount code SPF1012017 at checkout.
THE AUTHOR'S EMAIL HANDBOOK: 'WHAT TO SAY TO READERS WHEN YOU DON'T KNOW WHAT TO SAY'
from Larissa Reynolds at Fiction Insiders Club (worth $49)
You've published your book. You've setup your mailing list. You're adding subscribers and readers. Now what?
The Author's Email Handbook offers dozens of writing prompts and ideas of what to say to readers when you're not quite ready to say "buy my book."
Only available through this exclusive partnership between The Self Publishing Formula and Larissa Reynolds at Fiction Insiders Club.
You can download it here.
As an EXTRA BONUS, when you claim your Handbook you'll also receive a 12-month subscription to FICTION INSIDERS CLUB (worth $99), a private email newsletter geared to the unique needs of fiction authors and publishers. Filled with actionable tips for authors, self-publishing strategies, real-world case studies, commentary and more.
THE ALLIANCE OF INDEPENDENT AUTHORS - EXPERT GUIDES
Two free books (worth $25) on self-publishing services and selling publishing rights from one of THE trusted authorities on self publishing. To claim your books, go here.
SPF ADVERTISING FOR AUTHORS COURSE DISCOUNT
You can secure $100 off the price of my ground-breaking and popular Facebook Ads for Authors Course when it launches again under the rebranded title, ADVERTISING FOR AUTHORS. An exclusive one-time code will be sent to you the day after the course opens in March 2017.
PRO AUTHOR WEBSITES.
Three great bonus offers for you to choose from.
WORDPRESS SITE AND MAILCHIMP INTEGRATION
A fully functioning Wordpress site with Mailchimp integration from a tried and trusted team that echoes the style of my very own author site (discount worth $130 - $250).
We’re really pleased to be able to point our students in the direction of a Wordpress designer who can create a site based closely on my own Joomla design. Each template is designed to work with a Mailchimp account and all will be offered up with an aggressive discount. I just need to make it clear that the team behind this offering is not affiliated to the SPF in any way, and neither are we receiving anything in return for making this offer available. I do know that the service has been used and approved by scores of existing SPF students. My involvement was to persuade them to reduce the price for each purchasing option which has resulted in the following: Silver $129 (normally $259), Gold $249 (normally $499) and Platinum $399 (normally $799).
For further details head over to: http://www.selfpublishingsite.com
To sign up for one of the offerings, please complete the form on this page and use this discount code: SPF502017
STARTER SITE WITH CUSTOM FACEBOOK AD IMAGES
Sign up for an Aspiring Author Site from the experts at THE AUTHOR SITE and receive 3 FREE custom designed Facebook Ad images to promote newsletter or boxed set offers (discount worth $100). Full details of the spec and services on offer for the site can be found here.
To secure your custom Facebook images, when ordering your site please make clear in the section in the order form, 'How did you hear about this site' that you're a 101 Student and quote the discount code SPF101.
PREMIUM 'AUTHORPRENEUR' WORDPRESS SITE
Hire our developer, Kraig, to build your custom author site!
It’s no big secret that the look of your author site matters. We're very pleased to be able to share our very own website designer/developer with a few of you who are looking for something much more advanced and customised.
Meet Kraig Mathias. Kraig is a top-notch Wordpress designer and developer who designed and built our brand new and amazing SPF website last year. You can find out more about him here.
Kraig's expertise is in high demand and he works with some of the most successful online entrepreneurs out there today - like Nick Stephenson, (Your First 10K Readers), and David Siteman Garland, (Create Awesome Online Courses).
Fortunately, we were able to partner up with him for this launch and persuade him to set aside some of his highly valuable “slots” for a few of you looking for a new top notch author site.
Unlike our other author site offering, this will be a great opportunity to work closely, one-on-one, with our own expert site developer to create a perfect and unique author site for your books and your brand.
Kraig’s author site package includes:
- an initial consultation with Kraig
- a custom (just-for-you) website design built on any of the dozens of cool and contemporary Studio Press themes (www.studiopress.com)
- an SEO enhanced site with key integrations and plug-ins built in
- ongoing personalised support during the build and launch phases
Here are two examples of the type of custom websites that Kraig can create with this package:
The standard cost for this kind of custom build from Kraig is $2499. We're thrilled to be able to offer it up to students with a hefty 20% discount - $1999.
Because of the highly personalised nature of this service and Kraig's busy schedule, spaces for this offer will be very limited. We have 10 slots reserved, (meaning Kraig can take on only 10 of you), so if you're at all interested, you’ll need to make contact with Kraig sooner rather than later (obviously)! Please remember to tell him you're an SPF 101 student to get the special rate. You can drop him a line here: firstname.lastname@example.org
As with the other bonuses on this page, we're not receiving anything for making this offer available to you. We're very excited, however, to be able to provide students with the opportunity of working with an expert like Kraig who is now our go-to guy for all things website related.